The success of Romeo Y Julieta little cigars brand came almost immediately after its appearance, and mainly thanks to the efforts of Rodrigues Fernandez (Rodrigues Fernandez). Known as Pepin, he was the manager of the Cabana factory in Havana, but when threatened to sell it to American Tabacco, he resigned to start something of his own. With the accumulated savings, he buys a little-known factory, which since 1875 begins to produce cigars under the name Romeo Y Julieta exclusively for the domestic market. But he has Napoleonic plans, and motivating his employees by distributing 30% of the profits among the managers of the divisions, he travels the world promoting his brand of cigars. In two years, the number of workers at the factory reached 1,400, and he was forced to transfer production to a larger factory.

For monarchs, heads of state and other dignitaries, Fernandez supplied Romeo Y Julieta little cigars with individual bows (there was a period when the factory made 20,000 different bows). Pepin is very loyal, practically obsessed with his brand: he named his favorite horse Juliet, and tried to buy the house of the Capulet family in Verona, where the action of Shakespeare’s play unfolds. He did not succeed, but he was allowed to put up his advertising stand under the famous balcony, thus, until 1939, each visitor was offered some free Romeo Y Julieta little cigars in honor of the legendary lovers who gave the name to the brand. Rodriguez Fernandez died in 1954.

The famous Churchills cigars of this Romeo Y Julieta little cigars brand are also packaged in tubes, they are very well expertly rolled cigars with excellent aroma. Churchills cigars with their distinctive gold bow (all other cigars of this brand, except for the Cedros de Luxe wear a red bow) represent a classic example of medium to medium Romeo Y Julieta little cigars.